Shop Toys

The **Hello Kitty Cupcake Surprise** is more than just a toy—it's a delightful two-in-one treat for kids and collectors alike. At first glance, it looks like a charming, pastel-colored cupcake, complete with a detailed "frosting" lid that comes in a variety of whimsical designs and colors. But the magic happens when you lift the frosting top, revealing an adorable mini-doll inspired by the beloved **Hello Kitty** universe!

With a simple twist, this cute cupcake transforms into a fashionably dressed Hello Kitty figure, wearing a bright outfit that mirrors the sweet, playful essence of the original character. Each doll is a burst of fun with unique outfits, making them collectible and perfect for imaginative play. Some versions even have a soft, sweet scent that adds to the sensory experience, evoking the fun of a bakery full of fresh cupcakes.

The **Hello Kitty Cupcake Surprise** blends the joy of unwrapping with the thrill of discovery, making it an enchanting gift for kids who love surprises and the timeless appeal of Hello Kitty.

Cat-themed gift set, for babies from 0 months old. The set contains a cuddle cloth, a rattle toy and a teething toy for teething in the shape of a bunch of keys. Box dimensions: 29.7 x 29.7 x 5.3 cm

Inspired by animals spotlighted by the World Wildlife Fund, Roly-Poly Panda Play Mat from Fisher-Price. This large, versatile 3-in-1 baby activity mat can be used for lay & play, tummy time and travel use. The paws prop up the high-contrast tummy time face panel or can be used to secure the rolled mat for travel adventures. The crinkle toy and a self-discovery mirror link to the tummy time panel or attach to loops to keep play time fresh and fun. Mat is machine washable with toys removed.

• Large portable 3-in-1 panda-themed baby activity mat for lay & play, tummy time and travel use
• Toy Link: 95% ISCC certified plastics (mass balance approach)
• Features a high-contrast tummy time panel, linkable crinkle toy & self-discovery mirror for engaging sensory play
• Mat easily rolls & secures for travel; machine washable with toys removed

The assorted 12cm Masha doll is a toy inspired by the popular animated series “Masha and the Bear”, loved by children all over the world. This collection presents the small and lively Masha in various versions, each with different clothing and accessories that reflect her numerous adventures with her friend Bear and the other characters from the series.

• Four colorful cubes, full of activities to stimulate your child's manual and logical abilities. With evolving play modes to accompany the child through the different stages of his growth.
• From 10 to 18 months: your child stacks the cubes randomly and discovers the manual activities on the cubes.
• From 18 to 36 months: your child can associate the images in pairs: chick-chick, kitten-cat, sun-rainbow and mushroom-flower.
• 4 different manual activities: press the flower to hear a fun sound effect, rotate the small window, turn the gears and turn the wheel
• Stack the cubes in numerical order!
• Developed in collaboration with the National Association of Italian Educators and inspired by the Montessori method.

Ale Motomondiale Baby Motorbike is a colorful motorcycle that is also a fun electronic activity center. Support the child in learning letters and numbers thanks to the interactive keys: the top case to press and the key to turn. Stimulates manual skills, visual and auditory perception, and supports the development and understanding of the cause-effect relationship. The mechanical and interactive elements help to refine fine motor skills and eye-hand coordination. Two languages: Italian and English

Introducing the Hasbro Ultimate Iron Man Kombact Titan Hero 30 cm Action Figure, a must-have for any Marvel Avengers fan. This action figure is designed to bring the iconic character of Iron Man to life, allowing children to immerse themselves in imaginative play for hours on end. With its detailed...